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Reinstall from macOS Recovery

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macOS Recovery makes it easy to reinstall the Mac operating system, even if you need to erase your startup disk first. All you need is a connection to the Internet. If a wireless network is available, you can choose it from the Wi-Fi menu , which is also available in macOS Recovery.

1. Start up from macOS Recovery

To start up from macOS Recovery, turn on your Mac and immediately press and hold one of the following sets of keys on your keyboard. Release the keys when you see an Apple logo, spinning globe, or other startup screen.

Command (⌘)-R

Reinstall the latest macOS that was installed on your Mac (recommended).

Option-⌘-R

Upgrade to the latest macOS that is compatible with your Mac.

Shift-Option-⌘-R

Reinstall the macOS that came with your Mac, or the closest version still available.

You might be prompted to enter a password, such as a firmware password or the password of a user who is an administrator of this Mac. Enter the requested password to continue.

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When you see the utilities window, you have started up from macOS Recovery.

2. Decide whether to erase (format) your disk

You probably don't need to erase, unless you're selling, trading in, or giving away your Mac, or you have an issue that requires you to erase. If you need to erase before installing macOS, select Disk Utility from the Utilities window, then click Continue. Learn more about when and how to erase.

3. Install macOS

When you're ready to reinstall macOS, choose Reinstall macOS from the Utilities window. Then click Continue and follow the onscreen instructions. You will be asked to choose a disk on which to install.

  • If the installer asks to unlock your disk, enter the password you use to log in to your Mac.
  • If the installer doesn't see your disk, or it says that it can't install on your computer or volume, you might need to erase your disk first.
  • If the installer is for a different version of macOS than you expected, learn about macOS Recovery exceptions.
  • If the installer offers you the choice between installing on Macintosh HD or Macintosh HD - Data, choose Macintosh HD.

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Please allow installation to complete without putting your Mac to sleep or closing its lid. During installation, your Mac might restart and show a progress bar several times, and the screen might be empty for minutes at a time.

If your Mac restarts to a setup assistant, but you're selling, trading in, or giving away your Mac, press Command-Q to quit the assistant without completing setup. Then click Shut Down. When the new owner starts up the Mac, they can use their own information to complete setup.

macOS Recovery exceptions

The version of macOS offered by macOS Recovery might vary in some cases:

  • If macOS Sierra 10.12.4 or later has never been installed on this Mac, Option-Command-R installs the macOS that came with your Mac, or the closest version still available. And Shift-Option-Command-R isn't available.
  • If you erased your entire disk instead of just the startup volume on that disk, macOS Recovery might offer only the macOS that came with your Mac, or the closest version still available. You can upgrade to a later version afterward.
  • If your Mac has the Apple T2 Security Chip and you never installed a macOS update, Option-Command-R installs the latest macOS that was installed on your Mac.
  • If you just had your Mac logic board replaced during a repair, macOS Recovery might offer only the latest macOS that is compatible with your Mac.

If you can't get macOS Recovery to offer the installer you want, you might be able to use one of the other ways to install macOS.

Other ways to install macOS

  • You can also install macOS from the App Store or Software Update preferences. If you can't install macOS Catalina, you might be able to install an earlier macOS, such as macOS Mojave, High Sierra, Sierra, El Capitan, or Yosemite.
  • Or create a bootable installer disk, then use that disk to install macOS on your Mac or another Mac.

Apple may have offered a brief reprieve before it implements its latest IDFA-related app-privacy changes, but its latest iOS 14 update still comes with two new surprise anti-tracking features that once again have the potential to further disrupt publishers’ ad businesses.

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In the new update, which went live on September 16, Apple’s Intelligent Tracking Prevention feature — which blocks cross-site tracking on Safari — is switched on by default for all browsers. Further down the pike, Apple will also roll out a change that reflects a relatively new ITP workaround.

Apple did not respond to requests for comment.

While many non-Apple browsers like Brave and Firefox already have built-in anti-tracking features, this new update also affects the world’s most popular browser, Google’s Chrome. While Apple is still working through some kinks that have allowed third-party cookies to work in some instances when the feature is switched on, all browsers on iOS and iPad OS will have ITP switched on by the end of the year.

Some 55.2% of Mac OS users are on Chrome, which has a 4.9% share of the iOS browser market, according to Netmarketshare. The vast majority, 93.1%, of iPhone users opt for Apple’s Safari, while 37.9% of Mac users browse the web on Apple’s browser. (Mac only has a 9.4% share of the desktop operating system market.) At present on MacOS, ITP only affects Safari. However, in the next software version — Big Sur which features an iOS/iPadOS app compatibility mode, expected at some point later this year — ITP will affect any of the apps running in that mode, according to Cory Underwood, a platform engineer at data company Search Discovery.

As with all of Apple’s recent privacy updates, the latest ITP tightening is likely to negatively affect publisher revenue as they will have less information about visitors to their websites who use Apple devices.

“The impact on a given publisher is dependent on how much share of each OS they have on their site,” said Paul Bannister, chief strategy officer at Cafe Media. “These are all definitely data points that each publisher should understand about their audience so they can anticipate and measure the impact.”

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CPMs for Safari users have fallen off by around 60% since ITP was introduced in 2017, according to ad tech firm Index Exchange.

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Ad rates on Safari still haven’t improved some three years later, said Andrew Casale, Index Exchange CEO, who added that if Chrome performed similarly on Apple devices, CPMs would drop at the same level for that subset of users.

“Marketers are [still] spending their money and growing their budgets, but they’re just not spending it on the open web,” said Casale. “They’re taking that money and moving it into [walled gardens]. It’s scary when these changes happen: It’s not that money isn’t being spent — it’s being moved somewhere else.”

Later this year — at a so-far unspecified date — Apple is also expected to put the kibosh on a technique some publishers and ad tech companies used as an ITP workaround. Called CNAME cloaking, the technique was a way for vendors such as Criteo and Adobe to get around Apple treating them as third-party trackers. Instead, those vendors are afforded more persistent cookies that aren’t capped by ITP to a week.

In a hypothetical example, an ad tech company that does analytics — AnalyticsRUs — gets its advertiser client —AwesomeShoes—to add their company to its subdomain. So in this example, Analytics.AwesomeShoes.com would map to AnalyticsRUs and enable it to do cross-site tracking. (There are nonadvertising-related reasons why you’d want to use this CNAME technique. AwesomeShoes might want its blog site — blog.awesomeshoes.com — to map to awesomeshoes.wordpress.com, for example.)

As with Apple’s other privacy changes, there are potential negative consequences for publishers — and other companies who rely on web traffic, such as retailers. Those include, “a loss in accuracy regarding attribution, measurement, campaign performance and retention traffic statistics,” said Underwood. “Optimization platforms may resegment traffic more often, resulting in the same customer seeing multiple experiences.”

Antoine Bourlon, a research and development engineer at marketing measurement platform YRGLM predicts that vendors currently using CNAME will switch to other types of domain name systems that are harder to detect or use server-side programs to set more persistent cookies.

But it’ll likely present another game of cat and mouse,

“This may work [for] one or two years until the lifetime of all cookies — except [those storing login information] — is limited by ITP,” said Bourlon.

Cafe Media’s Bannister said if past history is anything to go by, it’s likely Apple will keep moving to restrict ad tracking mechanisms as it continues to set its agenda around privacy.

His advice to publishers: “Look at your numbers, understand what the differentials are for mobile Chrome versus Safari — but be vocal about the fact that this is worse for you: ‘This is hurting me as a publisher making great content’,” Bannister said.

Update: Big Sur will include an iOS/iPadOS app compatibility mode; any apps running in that mode will be affected by ITP. This article has been updated to clarify that it is apps running in this mode that will be affected.